1/3/2024 0 Comments Snooze on facebook meme![]() ![]() ![]() ![]() Moss originally built the app to keep in touch with his long-distance girlfriend when he finished university but says a billion photos had been shared on it by the end of July, after it blew up following a viral moment on TikTok at the end of last year.Īnother app clocking up its fair share of viral moments is BeReal, launched in 2019 by the French entrepreneurs Alexis Barreyat and Kévin Perreau. “What we’re seeing now is Gen Z’s taste shifting towards deeper, more personalised experiences,” says Matt Moss, the founder of Locket, an app that’s about as stripped-back as it’s possible to be: allowing close friends and family to share photos that appear as an enlarged widget on the other person’s home screen. Users snap whatever they’re doing at the time – no matter how unglamorous – paired with a selfie – no matter how unkemptĪs the scale of Instagram and TikTok becomes increasingly impersonal (and, to be fair, the latter has always insisted it’s an entertainment app, rather than social media), a new generation of social media companies including BeReal, Locket Widget, Yubo and Poparazzi have spotted an opportunity to prioritise intimacy over infamy. She and her friends don’t post much themselves it’s more about browsing other people’s content to pass the time. “TikTok is like my generation’s TV,” says Deborah Mackenzie, 23, from Aberdeen. It’s these app design choices that mean the whole world can follow the evolution of a wildly popular makeup trend, or join a campaign against a 20-year-old furniture designer from Brooklyn who ghosted some girls on Tinder. ![]()
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